Search and AI optimization are built into every page. Fill out one form and our team sends back a site built for your pharmacy in 5 business days. Then add a team that writes, optimizes and works your local search every month.
None of these is about bad software. They are all about work that has nowhere to live except the pharmacy, and that is what quietly costs you the patients who searched and found somebody else.
Whoever built it has moved on. Updates, security and content changes have no home, so they wait.
The build was a project with an end date. New hours, a new service, a new page: each one starts again.
The site looks fine. It has simply never appeared for someone nearby searching for a pharmacy.
Patients search, find someone else a few blocks away, and never learn you exist.
A website is a thing someone hands you once. A platform is a system that keeps working after that. Here is the difference in practice.
Most pharmacy sites are a brochure that sits there. Yours is built to show up when someone nearby searches for a pharmacy, a flu shot or a refill.
Your traffic, your leads and your rankings live in one dashboard, so you can see what the site actually brought you.
Every upgrade we ship reaches your site automatically. You never pay for a redesign to catch back up.
This platform is not sold to the pharmacy down the street. It was built with Pharmacy Brands Canada for the pharmacies inside it, so your banner branding, your standards and your support all live in one place. Being a member is the only way in.
Some patients search Google. More of them now ask ChatGPT or read an AI answer at the top of the results. Both are handled on every page, at no extra cost, on the base plan.
The technical work most agencies bill separately for is simply part of how the site is built.
Assistants quote sites that state facts plainly in a structure they can read. Yours is written that way from the start.
WordPress, an agency build and an AI builder can all produce a good pharmacy website. The difference is what happens after launch. Read down their columns and the same three answers keep coming back: you buy it, you commission it, or you do it yourself.
| Pharmacy Digital | WordPress site | Web agency | AI builder | |
|---|---|---|---|---|
| Getting the site built | ||||
| Built only for pharmacies | Yes, that is all we build | General purpose | Sometimes | General purpose |
| Setup cost | $0 | $0 to $5,000 | $3,000 to $15,000 | $0 |
| Who does the building | We do | You, or someone you hire | They do | You do |
| Time until it is finished | 5 business days | Weeks | 6 to 12 weeks | An afternoon, then ongoing edits |
| Starting content written for you | Yes, every page | You write it | Often an extra fee | Generic, then you rewrite it |
| Banner brand standards held automatically | Yes | No | Reviewed by hand each time | No |
| Keeping it running | ||||
| Hosting, SSL and daily backups | Included | You buy and manage it | Quoted on top | Included |
| Security patching and updates | Automatic, forever | Your responsibility | Hourly | Included |
| Pharmacy schema markup | Yes | Via a plugin you configure | Priced separately | No |
| Technical SEO on every page | Built in | Plugins, then configuration | Priced separately | Basic settings only |
| Written to be quoted by AI assistants | Yes | No | Rarely offered | No |
| Fast pages that pass Core Web Vitals | Yes | Depends on the theme | Depends on the build | Often slow |
| Chat and ticket support | Inside the platform | Community forums | Email your account manager | Ticket queue |
| Content changes made for you | Ask us in chat | Your job | Hourly | Your job |
| Actually growing it | ||||
| Blog posts written and published | One a month, seasonalManaged | Your job | $150 to $400 each | Your job |
| Existing pages optimized over time | Every monthManaged | Your job | Hourly | Your job |
| Local citations built and cleaned up | Done for youManaged | Your job | A separate project | Your job |
| Google Business Profile optimized | Done for youManaged | Your job | A separate retainer | Your job |
| Weekly Google Business posts | Every weekManaged | Your job | Rarely offered | Your job |
| Review requests and replies | Done for youManaged | Your job | A separate tool and fee | Your job |
| Rank tracking and a monthly report | Both plans, 10 or 100 keywords | Tools you buy | A separate retainer | Not available |
| Competitor tracking | Both plans, 2 or 10 rivals | Tools you buy | A separate retainer | Not available |
| A quarterly strategy call | IncludedManaged | No | Booked as a meeting | No |
| What it adds up to | ||||
| Monthly cost | $297, or $997 fully managed | Hosting, plugins, tools and your time | $1,000 or more, after the build | $20 to $60, plus your time |
| Separate invoices to manage | One | Host, theme, plugins, tools | Build, retainer, hosting, hours | Builder, plus every tool you add |
| Who keeps it running | We do | You do | You and them, per request | You do |
Rows marked Managed come with Managed Performance, $997/mo all in. Everything else is in the $297/mo base price. Agency and builder figures are typical Canadian market rates for a small business site, and yours may differ.
WordPress is genuinely capable, and plenty of excellent pharmacy sites are built on it. What it asks for is a person: someone to pick the theme, keep the plugins and PHP patched, configure the SEO, write the content, and notice the week something quietly stops working. In a pharmacy that person is usually the owner, at nine at night, after a full day on the counter. We are not claiming the software is the problem. We are saying the job is real, it never ends, and it should not be yours. On this platform that person is us, and the cost of them is in the monthly price.
A good agency will build you a good site, and for a lot of businesses that is exactly the right call. It is just a different shape. A project is scoped, quoted and delivered, and on the day it launches it is as current as it will ever be. Everything after that gets scoped and quoted again: new hours, a new service, a blog post, the local listings. Here there is nothing to re-scope. One monthly price covers the build, the changes and the search work, and when your hours change you send us a note instead of asking what it will cost.
An AI builder will hand you a plausible pharmacy site in an afternoon, for almost nothing, and it is a reasonable place to start if a site is all you need. The gap is next month. It does not know your banner guidelines. It does not write pharmacy schema a search engine can use. It will not write your post, clean up your citations, or touch your Google Business Profile in October because flu season is coming. Those are the things that decide whether anyone finds you, and every one of them stays on your desk.
None of this needs a plugin, a developer or a line item on an invoice. It is already part of the subscription.
Every pharmacy launches on a complete standard site: all the pages, all the content, services, minor ailments, FAQs and hours already written.
Services, ailments, posts and locations link to each other automatically as your site grows, which is work most sites never get around to.
Upload a photo and the platform compresses it and writes the alt text. Pages stay fast and accessible without you thinking about it.
Pharmacy, services, hours, FAQs and articles are all marked up correctly so search engines and assistants can read them.
Every page works on phone, tablet and desktop, and passes accessibility checks before it ships.
Google Analytics 4, Tag Manager and Search Console connect from the dashboard. No developer, no code snippets to paste.
Daily backups, uptime monitoring and security patching run in the background. If something breaks we hear about it before you do.
Ask for what you need and upvote what other pharmacies have asked for. The most wanted features get built first.
Contact form submissions land in one inbox, your own domain points at the site with a live DNS check, and staff get real accounts with scoped roles.
Independent pharmacies do not have a web team, and they should not need one. So the division of labour is written down and there is nothing hiding underneath it. There is no part of this where you are handed a login and wished luck.
No outside help desk and no support address that goes nowhere. Open the dashboard, start a chat or raise a ticket, and watch it move until it is done.
Ask a question where you are already working. No phone tree and no chasing an agency by email.
Every request gets a ticket with a status you can see. Nothing gets lost in somebody's inbox.
You can edit the site yourself, or send us a note and our team makes the change for you. Both are included.
Your banner team has oversight of open requests, so nobody has to ask you how it is going.
Performance means numbers you can see. Both plans report from the day the site goes live, rankings and all. Managed Performance simply watches ten times as much of it.
How many people found you, where they came from and which pages they read.
Every contact form and call button click in one inbox, so you can see what the site brought you.
Where you sit for the searches that bring patients in, tracked week over week.
The pharmacies ranking near you, watched so you know who you are actually up against.
Plain English, sent to you. What moved, what it means and what we are doing next.
We sit down with the numbers together and agree what we go after for the next three months.
There is no setup cost, no deposit and no kickoff meeting to book. You answer questions about the pharmacy once, and our team does the rest.
About 2 minutes. Your pharmacy, your services and your hours. No card and no setup cost.
We confirm the details, collect your logo and photos and sort out your banner branding with you.
Not a template. A site customized to your pharmacy and fully optimized for search from the first day.
Nothing goes public until you say so. Add managed services whenever you want to go after rankings.
Start with the platform and a website that is built, hosted and optimized for you. Add managed performance services when you want a team writing, optimizing and working your local search every month.
Your website and the platform it runs on. Built for you, hosted by us, and never your problem to maintain.
Everything in Platform, plus a team doing the monthly work that actually moves you up the results.
No setup cost on either plan. Month to month, no contract, and you can add or drop managed services at any time.
Everything technical is in the base price and identical down both columns. The difference is the work somebody has to do every month.
Platform $297/mo | Managed Performance $997/mo | |
|---|---|---|
| Your website | ||
| A complete pharmacy website, built for you in 5 business days | ||
| Starting content written for every page | ||
| Banner branding applied and held automatically | ||
| The page builder, to change anything yourself | ||
| New service pages built when you add a service | You build them | We build them |
| Hosting and upkeep | ||
| Hosting, domain setup, SSL and daily backups | ||
| Security patching and platform updates, forever | ||
| Fast pages that pass Core Web Vitals | ||
| Every new platform feature, at no extra charge | ||
| SEO and AI search, built into the page | ||
| Pharmacy schema markup | ||
| Title tags and meta descriptions on every page | ||
| Automatic internal linking as the site grows | ||
| Images compressed and alt text written | ||
| Pages structured so AI assistants can quote them | ||
| Search Console and Analytics connected | ||
| Content, written every month | ||
| One new blog post a month, written for the season ahead | ||
| Existing pages rewritten as rankings move | ||
| Posts published, indexed and linked into the rest of the site | ||
| Local search, worked every month | ||
| Google Business Profile fully optimized | ||
| A Google Business post every week | ||
| Local citations built, cleaned and kept consistent | ||
| Duplicate and incorrect listings removed | ||
| Location pages for the neighbourhoods you serve | ||
| Review requests sent and replies drafted | ||
| Reporting and support | ||
| Traffic and lead reporting in your dashboard | ||
| Chat and ticket support inside the platform | ||
| Content changes made for you when you ask | ||
| Keyword rank tracking, week over week | 10 keywords | 100 keywords |
| Competitor tracking for the pharmacies near you | 2 competitors | 10 competitors |
| A monthly report in plain English | ||
| A quarterly call to plan what we go after next | ||
The things pharmacies ask us most, answered plainly. If yours is not here, ask us directly and we will tell you straight.
No. Setup costs $0 on both plans. The monthly subscription covers the build, the launch and everything after it.
Platform at $297 is the website and everything technical: built for you, hosted, secure, fast and optimized page by page, with rank tracking and a monthly report already in it. Managed Performance at $997 includes all of that and adds the monthly human work: a blog post written every month, existing pages optimized, local citations built, your Google Business Profile managed and posted to weekly, and ten times the rank and competitor tracking. It is one price, not two invoices.
Yes, and most pharmacies do. Get the site live first, then add managed services when you are ready to go after rankings. You can drop back at any time.
Five business days. You fill out the get started form, our team gets in touch to collect your logo and photos, and we send back a finished site built for your pharmacy and optimized for search.
Yes. This platform was built with Pharmacy Brands Canada for its members, and membership is how you get access and member pricing.
We do, in your pharmacy's voice. One a month on Managed Performance, planned around the season you are heading into, so the flu shot post lands before flu season rather than during it. You approve each one before it publishes, or tell us to just run with it.
Both plans report. Traffic, leads, keyword rank tracking, competitor tracking and a plain English monthly report are all in the $297 price. Managed Performance widens it: 100 keywords tracked instead of 10, 10 competitors instead of 2, and a quarterly call to plan the next three months.
No. Setup, hosting, updates and maintenance are ours. If you want to edit a page yourself you can, but nothing depends on you doing it.
Yes. Pick your banner and the site takes its colours, type and standards automatically, so you are not chasing approvals.
We build the new one alongside it and switch the domain over only once you have reviewed it and the DNS check confirms everything is live.
You do. The domain stays in your name and the content is yours, whether you stay with us or not.
Yes. Each location gets its own site and pages, managed from one place with roles for the people who need access.
Fill out the get started form today. It takes about two minutes, there is no card and no setup cost. Our team will be in touch, and your site comes back in 5 business days. You only pay once you publish it.